Cutting through and connecting to tell your story
What you say and how you say it are important.
But WHY you say it is even more important. The WHY needs to resonate through everything you say and do.
'Content is king', yes. But it needs to be genuine / real / authentic to your brand. And told consistently over time.
We believe there are 4 key areas of awesome content which underpin the ultimate benefit / need satisfied:
KNOW - what does the customer need to know?
LOOK - what does the customer need to see?
HEAR - how will the customer hear it?
FEEL - what will it all make them feel?
Your content today must also allow for a live two-way conversation - not just throwing it out there - it needs to:
ENGAGE - cut through and connect
INSPIRE - inspire something bigger
EXCITE - get customers excited
ACTION - create an action
Some of the ways to create killer content are below - these are just the communication elements, we haven't even got into the mediums or channels of getting your content out there!
BRAND - everything about you
LOGO - your easily identifiable name, image
TAGLINE - your key message to support your brand
KEY MESSAGES - your underlying messages
VISION - your ultimate end result
PURPOSE - why you exist
UNIQUE - why you are special
VALUE INNOVATIONS - your unique product/service offer
VALUES - what you stand for
HISTORY - your heritage and journey
WORDS - the style of language you use
PHOTO - the style of imagery you use
ANIMATION - how it comes to life
VIDEO - how it comes to life
CASE STUDIES - examples of your work
TESTIMONIALS - customer support cases
REFERALS - recommendations
REVIEWS - what customers say they think of you
REPUTATION - what customers really think of you
What does the customer need to know?
What does the customer see?
What does the customer hear?
What does the customer feel?