CONTENT

What you say and how you say it are important.

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But WHY you say it is even more important. The WHY needs to resonate through everything you say and do.

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'Content is king', yes. But it needs to be genuine / real / authentic to your brand. And told consistently over time.

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Content Dimensions

We believe there are 4 key areas of awesome content which underpin the ultimate benefit / need satisfied: 

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KNOW - what does the customer need to know?

LOOK - what does the customer need to see?

HEAR - how will the customer hear it?

FEEL - what will it all make them feel?

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Content Outcomes 

Your content today must also allow for a live two-way conversation - not just throwing it out there - it needs to: 

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ENGAGE - cut through and connect 

INSPIRE - inspire something bigger

EXCITE - get customers excited 

ACTION - create an action 

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Creative Elements 

Some of the ways to create killer content are below - these are just the communication elements, we haven't even got into the mediums or channels of getting your content out there!

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BRAND - everything about you 

LOGO - your easily identifiable name, image

TAGLINE - your key message to support your brand 

KEY MESSAGES - your underlying messages 

VISION - your ultimate end result

PURPOSE - why you exist 

UNIQUE - why you are special 

VALUE INNOVATIONS - your unique product/service offer 

VALUES - what you stand for 

HISTORY - your heritage and journey 

WORDS - the style of language you use 

PHOTO - the style of imagery you use 

ANIMATION - how it comes to life 

VIDEO - how it comes to life

CASE STUDIES - examples of your work 

TESTIMONIALS - customer support cases 

REFERALS - recommendations 

REVIEWS - what customers say they think of you 

REPUTATION - what customers really think of you 

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