
VOICE
Your barometer
This is market research every day, at every touch point opportunity, across everyone involved across your business solar system.
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You need to keep a close feel on the pulse of the market, relative to your competitors.
This is the voice of your direct customers, the influencers, and it also includes your own team of people impacting outcomes.
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Things change, reactions are unpredictable, so market research these days is live, raw and unbiased, to give you real-time information to fine tune your plans & processes, to better serve your customers.
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(Voice is a trademark of Fresh Perspective)
ABOUT
Voice of Customer
Voice of Customer
How they see you
Where you fit
Likes/Dislikes
Preferences
Reputation
Ideas
ABOUT
Voice of
Influencer
Voice of Influencer
How they see you
Where you fit
Likes/Dislikes
Preferences
Reputation
Ideas
ABOUT
Voice of
Team
Voice of Team
Why are they here
How they see you
Where you fit
Likes/Dislikes
Preferences
Ideas