VOICE

Your barometer 

This is market research every day, at every touch point opportunity, across everyone involved across your business solar system. 

You need to keep a close feel on the pulse of the market, relative to your competitors.

 

This is the voice of your direct customers, the influencers, and it also includes your own team of people impacting outcomes.

Things change, reactions are unpredictable, so market research these days is live, raw and unbiased, to give you real-time information to fine tune your plans & processes, to better serve your customers.

(Voice is a trademark of Fresh Perspective)

ABOUT
Voice of   Customer 

Voice of Customer

How they see you 

Where you fit

Likes/Dislikes

Preferences 

Reputation 

Ideas 

ABOUT
  Voice of   
Influencer

Voice of Influencer

How they see you 

Where you fit

Likes/Dislikes

Preferences 

Reputation 

Ideas 

ABOUT
   Voice of   
Team

Voice of Team

Why are they here

How they see you 

Where you fit 

Likes/Dislikes

Preferences 

Ideas