
GROWTH
WHEELS
Your Business Elements Moving & Working as One
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The unique Growth Wheel model helps to
define why your business exists, the functional sections that make it up and the detail elements within each function.
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It helps to clearly define a 'prioritised sequence flow' of each step, presented in 'wheel' format.
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You can use it as a simple check list for your own company, zooming out to the highest level, through to the functions of the company and then all the detail required to deliver on the companies purpose/mission.
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Importantly, the Growth Wheels of each function/team should link together across the business to ensure all elements are in synch.
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This is just a starting point - each business has its own set of Growth Wheels. And each part is continually moving as the business grows and evolves. A bit like a planet (company) in its own solar system (industry).
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Plus you can also use the Growth Wheels approach to map out a Personal Objective or personal improvement goal you are striving for.
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(Growth Wheels is a trademark of Fresh Perspective)
ABOUT
Company
Wheel
L1) Company Wheel
WHY YOU EXIST
(macro picture)
Vision/DNA/Purpose
Style/Culture/Capability
People/Process
Your Offer
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ABOUT
Functional
Wheels
L2) Functional Wheels
THE COGS
(that make the business)
Sales
Marketing
Finance
HR - IT
Operations
ABOUT
Element
Wheels
L3) Element Wheels
THE DETAIL
Target Customers
Channels
Brand Product
Supply ​
etc...
ABOUT
Personal
Wheels
L4) Personal Wheel
THE GOAL
Skill / Study
Role / Career
Fitness / Health ​
Personal Life...
etc