GROWTH 

WHEELS

Your Business Elements Moving & Working as One 

The unique Growth Wheel model helps to 

define why your business exists, the functional sections that make it up and the detail elements within each function.

It helps to clearly define a 'prioritised sequence flow' of each step, presented in 'wheel' format.

You can use it as a simple check list for your own company, zooming out to the highest level, through to the functions of the company and then all the detail required to deliver on the companies purpose/mission. 

Importantly, the Growth Wheels of each function/team should link together across the business to ensure all elements are in synch.

This is just a starting point - each business has its own set of Growth Wheels. And each part is continually moving as the business grows and evolves. A bit like a planet (company) in its own solar system (industry).

Plus you can also use the Growth Wheels approach to map out a Personal Objective or personal improvement goal you are striving for. 

(Growth Wheels is a trademark of Fresh Perspective)

ABOUT
Company
Wheel

L1) Company Wheel

WHY YOU EXIST

(macro picture)

Vision/DNA/Purpose

Style/Culture/Capability

People/Process

Your Offer

ABOUT
 Functional 
Wheels

L2) Functional Wheels

THE COGS

(that make the business)

Sales

Marketing 

Finance

HR - IT 

 Operations 

ABOUT
Element
Wheels

L3) Element Wheels

THE DETAIL

Target Customers 

Channels

Product 

Supply​

etc...

ABOUT
Personal
Wheels

L4) Personal Wheel

THE GOAL

Skill / Study

Role / Career

Fitness / Health ​

Personal Life...

etc