Detail - Linkt | Fresh Perspective

Helping you define, support and sense your Ultimate Individual Customer Experience

ANALYTICS

TECHNOLOGY

PATTERN

CONTENT

SCHEDULE

One voice of customer, from all points

One dashboard of information from data sets

One system, fully utilised, automation AI

One team, One customer experience

One input, multiple mediums

One voice of brand, integrated across all channels

How to leverage Linkedin to really boost your brand message

> Are you active on Linkedin?

> Are you consistently active?

> Do your posts have a unique look & feel about them?

> Is your content consistent with your core brand values?

> Do you have a nice mix of topics to interest your audience?

> Have you got a nice mix of different mediums to awakened your messages?

Todays marketing communications channels are nosier than ever. Yes they are easier for everyone to access and relatively cheaper (but that's changing!), but getting cut-through can be a challenge.

Linkedin is a very powerful medium to talk business-to-business (B2B). With over 830 million Linkedin members and 58 million companies across the world, covering all sectors - everyone is on Linkedin from a professional perspective. You need to be doing a better job with your Linkedin page - we all do!

We specialise in building your presence on LinkedIn to help:

Your Brand story
Your Company reputation
Your New lead generation

Brand building on LinkedIn is very effective when its done right.

Get in touch and we'll get you going today!

Linkedin Demographics

More than 77% of Linkedin users are from outside the US.
Females account for 42.8% of the total LinkedIn users, while 57.2% of LinkedIn users are male.
48.5% of US LinkedIn users are Monthly Active Users.
There are 346.7 million female users on LinkedIn and 463.3 million male users.
After the U.S. with 185m+ LinkedIn users, India (85m+), Mainland China (56m+), Brazil (55m+), and the U.K. (32m+) are the countries with the most LinkedIn users.
20.4% of Millennials (18-24 years old) use LinkedIn.
59.1% of LinkedIn users are between the ages of 25 and 34.
The average income of a LinkedIn user currently stands at $46,644 per year.
There are 61 million senior-level influencers and 65 million decision-makers on LinkedIn.
An estimated 34% of young millennials (19-25) and 41% of older millennials (26-35) have decision-making responsibilities.
There are 17 million opinion leaders and 10 million C-Level executives on LinkedIn.

LinkedIn Content Marketing

6 out of 10 users actively look for industry insights on LinkedIn.
280 billion feed updates are viewed annually.
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
93% of B2B content marketers use LinkedIn for organic social marketing.
There are 2 million active publishers on LinkedIn.
Long-form content (1,900+ words) performs better on LinkedIn.
LinkedIn has 15x more content impressions than job postings.
1M+ LinkedIn members publish content weekly.
45% of content readers on LinkedIn fall under upper management in companies.
LinkedIn posts with images get 2x higher engagement.
LinkedIn users are 20x more likely to re-share a video post.

LinkedIn Advertising Statistics

LinkedIn ads can potentially reach 13% of the world’s population.
An ad on LinkedIn can reach 14.6% of the world’s population.
LinkedIn’s ad reach grew by 22 million people in Q4 2022, which is 2.8% more than in Q3.
Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.
Brands see a 2-3x lift in brand attributes when advertising on Linkedin.
LinkedIn Cost Per Lead is 28% lower than Google Ads.

Turn up your unique brand voice for your customers, team and partners.

Brought to you by